Google Youtube User Support Associate || 2011-Present|| San Bruno, CA - Influence YouTube Movie and Live Events product improvements by identifying major bugs based on user reported issues collected through email and phone channels - Optimize the quality of a new ticket managing system by migrating knowledge base resources, revising canned responses, and contributing to the development of future internal tools - Decrease ticket response time by 50% by creating CSR resources and reorganizing support workflows - Analyze support efficiency and customer usage metrics for inclusion in weekly, executive-level reports - Serve as high touch support through email and phone channels to users consuming live event services - Provide useful product information and troubleshooting to thousands of users through the YouTube Support Forum - Reduce the number of broken links in YouTube Help Center articles by 75% by revising past HTML code
U.S. Embassy, USA State Department Public Affairs Intern || 2011|| Manila, PH - Increased Facebook Page engagement and Fan numbers by 75% by working directly with Ambassador Thomas and the Information Public Affairs team to create interactive video and Q&A content - Generated cultural exchange opportunities by coordinating three American-Filipino partnership program events between the U.S. Embassy and three of Metro Manila’s museums and top universities - Ensured event success by drafting and distributing logistical memos after researching and surveying event venues - Presented a U.S. State Department-wide report about the current state of English language adoption in the nation
UCLA Marketing & Public Relations, Integrated Communications Social Media Assistant || 2010-2011|| Los Angeles, CA - Measured social media success by evaluating Facebook, YouTube, Twitter, and Foursquare analytical data - Heightened student appeal by filming and producing UCLA Marketing and interdepartmental promotional videos - Performed competitor and market research of the latest social media tools and community engagement strategies - Administrated UCLA’s YouTube Partner Channel by screening for copyright infringements and misrepresentation
Advertising and Marketing Team at UCLA Creative and Design || 2010-2011|| Los Angeles, CA - Develop a $100 million proposal for a national, fully-integrated marketing campaign for JCPenney. - Compete in the National Student Advertising Competition in Spring against regional schools. - Develop an innovative digital campaign and executions for JCPenney to effectively reach the target audience. - Design video, print, and digital elements as well as the competition campaign booklet.
Foursquare Campus Ambassador Intern || 2010-2011|| Los Angeles, CA - Organize a proposal and marketing strategy to successfully launch the official "UCLA on Foursquare." - Work with UCLA Marketing directors to research and develop an effective Foursquare marketing strategy. - Serve as the liaison between Foursquare staff and UCLA Marketing directors. - Develop relationships and partner with UCLA entities and non-UCLA businesses on marketing campaigns. - Involvement featured on the frontpage headline story of the Daily Bruin (UCLA's newspaper) about Foursquare. http://ucla.in/euK0Vp
Higher Ed Live Production Assistant || 2010-2011|| Los Angeles, CA - Manage community interaction and engagement with the Higher Ed Live brand, host, and guests. - Backchannel Ustream, Twitter, and Facebook to have audience questions and comments answered. - Ensure that live webisodes carry-on in lines with the production agenda and schedule. - Compile and distribute social media and higher education resources and contacts to webshow audiences.
Superfuture Lovers of Westwood at UCLA Founder and President || 2010-2011|| Los Angeles, CA - Organize and founded the first workwear and workwear fashion enthusiast student organization at UCLA. - Encourage a space for students to come together and practice the craft of garment creation and aging. - Outreach to experts and experienced garment producers to provide insight and guidance for members. - Program and publicize philanthropic events such as clothing drives and homeless awareness and outreach.
Inigral, Inc.--The Creators of Schools on Facebook (backed by The Founders FND and The Bill & Melinda Gates FND) Marketing Assistant || Summer 2010 || San Francisco, CA - Conducted research on the topic of social media within First-Year Experience in higher education. - Assisted in backchanneling attendee experience via Twitter, Foursquare, and Plancast for higher ed conferences. - Featured as a student blogger on Inigral's and other social media blogs by providing student insight into social media. - Wrote, produced, and filmed instructional screencasts touring and featuring Inigral's Facebook application.
UCLA Office of Media Relations and Public Outreach Media Relations Assistant || 2008-2010 || Los Angeles, CA - Monitor, assemble and manage multimedia coverage of a multimillion dollar brand--UCLA. - Write up, publish and distribute headlines onto the Newsroom website and to administrative campus leaders. - Administer and direct media inquiries to appropriate Senior Media Representatives and campus directors. - Co-develop UCLA's MySpace website; manage and designed UCLA Newsroom's Twitter page and logos.
Cultural Affairs Commission at UCLA Public Relations Director, Marketing Staff || 2009-Present Head Designer, Publicity Staff || 2007-Present || Los Angeles, CA - Outreach and develop relations with UCLA entities, corporate/local sponsors, and the Los Angeles Community. - Create press releases and coordinate publicity paraphernalia for commission/student group events. - Program and publicize major concerts--Jazz Reggae Fest, Hip Hop Explosion, Mighty Mic, and artists' performances. - Ensure campus awareness of weekly commission events through new media websites and newsletters.
Pilipino Recruitment and Enrichment Program (Nonprofit Organization), UCLA Internal Director || 2009-Present Recruitment Director || 2008-2009 || Los Angeles, CA - Start-up and implement new Arts Tutoring program for low-income, inner city high school students. - Organize and produce recruitment events for UCLA student volunteers and high school students. - Lead and direct Los Angeles-wide high school events for the purpose of higher education hosted at UCLA. - Write, coordinate and present budget proposals to obtain operation grants from various funding sources.
Universal Music Publishing Group, Film and Television Intern || 2008 || Los Angeles, Ca - Updating, researching and maintaining UMG and BMG music library and databases. - Mailing and filing licenses and payment information; facilitation of legal contract administration. - Producing music compilations, handling music cue sheets, and assembling press kits/promotional material.
TOMs Shoes Campus Representatives || 2008-2009 || Los Angeles, CA - Plan, produce and direct promotional events on and off campus that help sell TOMs Shoes. - Organize fundraisers and raise human rights awareness for struggling children abroad. - Collaborate with major campus organization to promote TOMs Shoes' mission.
Individual Sole Runner and Buyer of Clothing || 2003-2007 || San Francisco, CA - Oversaw buying, shipping, and stocking of clothing inventory for online sales. - Designed, maintained and contributed to www.individualsole.com--a street fashion news source. - Regulated and controlled company's expenses and credit card.
CV Creations Graphic Designer and Film Editor || 2003-2006 || South San Francisco, CA - Designed DVD covers, menus, and programs as well as promotional flyers for nightlife entertainment. - Filmed and edited weddings, cotillions and concerts. - Wrote, proposed and finalized package contracts for clients.
Skills and Knowledge
Software: Microsoft Visual Studio Programming C++, SPSS; Pajek Program for Large Network Analysis; Adobe Photoshop, InDesign, Illustrator, Acrobat Professional; Apple Final Cut Pro Interfaces: Cision Media Source, Lexis Nexis, Twitter, Facebook, YouTube, YouTube Partner Channels, Foursquare, LinkedIn, Google Apps, Content management systems (web and email content), Email ticketing systems, Internal report tools, Front and back end support forums
University of California, Los Angeles - 3.67 GPA, Cum Laude - Bachelor of Arts, Communications Studies Major with a concentration in Mass Communications - Honors Research Study: Drug disclosure on Facebook: A social network analysis (IRB Approved) - Advisors: Steve Peterson, Ph.D. and Pamela Hobbs, L.D., Ph.D.
Archbishop Riordan High School - High School Degree, Class of 2007 - 4.20 GPA, Valedictorian
Bruin Leaders Project and Civil Engagement Seminars, UCLA - Workshops and seminars on various leadership and group aspects: Bruin Leaders and Diversity, Conflict in the Workplace, Evaluation of Service, Increasing Your Self Confidence, Public Speaking, Social Change Model